As the 46th CSO settles into their positions, a much needed brand redesign was due to set the incumbent apart from previous generations of officers. While the old branding circled around darker and richer tones, we wanted to focus on a more inviting, welcoming vibe. As if telling the student body, "Hey! We're here to help." By opening up the colors and making them lighting, we create a more welcoming feel that intrigues people and pulls them to read and interact with out content.
- Design a more welcoming and friendly but professionial feel for the 46th CSO
- Create a detailed branding manual for designers' use
- Have consistent branding across all social media channels and publishings
This project started on September 2020 and ended around October of the same year.
Logo done by Lorenzo Mercado.
As the logo was already done by our Vice Chairperson for Publicity and Productions (the team in-charge of design), we started working with colors.
The branding for the 45th was largely characterized by darker colors and gradients. For the 46th, we went for brighter and block colors to easily separate elements and texts into digestible sections when we release publicity materials.
With the logo and colors done, we started by building the branding manual. In creating the elements, we opted for lots of circles and rounded edges as opposed to having only sharp corners to give off that friendly and welcoming (but still professional!) vibe that we wanted.
For type, we wanted to focus on legibility. We wanted our publicity materials to be easily read and easily digestible. Thus, we settled on Poppins for the headers and Lato for the body. The two fonts are hosted on Google Fonts, making it accessible to everyone in the organization to keep the branding consistent when working with Google Slides, Google Sheets, or Google Docs.
Aside from the branding manual, we also created designs for the official collaterals: iconography, the Google Slides template, the document header and footer, and e-mail signatures.
Note: Some details are blurred to protect the individuals' privacy.
Thank you so much for reading until here! 🤍
Big thanks to my co-AVC Eliza, and our bosses Lorenzo and Rainier for helping me get through this!